Map Your Customers' Journey
Learn how to apply the customer journey to your business online.
All Activities
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Attract an Audience on Social Media Overview
This overview outlines ways to attract your ideal audience online.
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Create Authentic Messages
This course teaches you how to create content that engages your audience and a plan for your content.
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Knowledge Check
This assessment tests your knowledge of using Facebook Stars for your video content and live broadcasts.
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Adapt your marketing strategies for the evolving ads ecosystem
As the ads ecosystem evolves, people have greater expectations of data control and transparency. At the same time, people prefer personalized ad experiences. This training helps advertisers understand how the three key evolutions in the ads ecosystem are likely to...
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Knowledge check
Take this quiz to assess your knowledge on creating ads with Ads Manager.
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The evolution of ads
This lesson will teach you about ad personalization, greater information transparency and the impact of increased privacy on businesses.
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Create SMART Marketing Goals for Your Business
Learn how to create SMART goals and keep track of your progress.='Master Data'!E8
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Knowledge Check
This assessment tests your knowledge of paid online events.
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Future-proof your advertising with additional tools
In this lesson discover ways to gather customer interactions on Facebook with tools such as lead ads or ads that click to messages.
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Create Social Media Content
This lesson teaches you how to create content with different tips and tricks.
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Create ads from a Facebook Page
This lesson will establish the difference between an ad and a Page post. Students will learn when to use each of the two ways to advertise from your Page: boosting a post and using a Promote Now button.
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Celebrate creativity
Learn how to be creative and grow your audience by using Instagram Reels. Featuring Marie Frias from Luna Magic.
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Black 365: Black Stories. Black Freedom. Black Future.
Learn how Meta technologies can help business owners grow their business and knowledge. Featuring Ashley Rouse from Trade Street Jam Co.
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Developer Courses to Build on the WhatsApp Business Platform
The WhatsApp courses prepare learners to work with the WhatsApp Business Platform.
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Boost Your Brand: Meta Blueprint Career Tips and Networking Event
Join us for a training and networking event with Meta and Meta hiring partners. In this event, certified job seekers will be equipped with the knowledge and tools to build and distinguish their resume and LinkedIn presence to attract employers....
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Tips for Writing Effective Ad Copy
This lesson prepares you to write clear and concise copy for ads across Meta platforms.
