All Activities

What Is a Brand?

This lesson teaches you why a brand is important for your business.

• Duration 5m
• Rating 4.3
• Beginner

Create a Social Media Map for Your Business

This lesson teaches you how to develop a social media plan.

• Duration 6m
• Rating 5.0
• Beginner

Measure the Creative Impact of Ads

This lesson explains the importance of incorporating quality creative in your ad campaigns.

• Duration 5m
• Rating 5.0
• Beginner

Engage with People and Build an Audience Overview

This overview outlines ways to interact with your audience.

• Duration 9m
• Rating 5.0
• Beginner

Understand the Customer Journey

Learn about the importance of the customer journey.

• Duration 3m
• Rating 4.6
• Beginner

Course Overview: Manage Facebook and Instagram Content with Creator Studio

Course Overview: This course prepares you to use Creator Studio to post, manage and measure content across your Facebook and Instagram accounts.

• Duration 30m
• Rating 4.7
• Beginner

Why SMART Goals Matter

Learn about SMART goals and how they can be applied to your business. ='Master Data'!E7

• Duration 3m
• Rating 5.0
• Beginner

Meta Policy for Ads About Social Issues, Elections or Politics

Learn about Facebook policies for ads about social issues, elections or politics.

• Duration 5m
• Rating 4.7
• Intermediate

Assess the impact of reduced customer visibility

Identify the impact the changes in data sharing may have on Facebook business tools for targeting, optimization and measurement.

• Duration 5m
• Rating 5.0
• Intermediate

Introduction to the evolving ads ecosystem

Learn about three key evolutions in the advertising ecosystem and their implications for advertisers.

• Duration 10m
• Rating 5.0
• Intermediate

Adherence to Our Community Standards

Learn how you can adhere to Facebook Community Standards and Advertising Policies.

• Duration 3m
• Rating 4.8
• Intermediate

Tell Your Business Story

This course teaches you the importance of developing a brand for your business.

• Path
• Duration 12m
• Rating 5.0
• Beginner
• Credential

Set marketing goals

This course teaches you the importance of SMART goals and how to apply it to your business.='Master Data'!E5

• Path
• Duration 8m
• Rating 4.8
• Beginner
• Credential

The Ad Review Process, Ad Library and Placements

Learn about the Facebook ad review process, the Ad Library and placements for ads about social issues, elections or politics.

• Duration 3m
• Rating 4.3
• Intermediate

Stay Connected with Your Customers Online Overview

Learn how to create an online presence and connect with your customers.

• Duration 16m
• Rating 4.7
• Beginner

Our Commitment to Authenticity and Transparency

Learn about the commitment Facebook has made to authenticity and transparency.

• Duration 3m
• Rating 3.0
• Intermediate

Plan Your Social Media Content

This lesson teaches you how to create a content plan for your social media to engage with your audience regularly.

• Duration 5m
• Rating 4.4
• Beginner

Get started with advertising on Facebook and Instagram

In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit, and payment settings.

• Duration 5m
• Rating 4.8
• Beginner

Select Your Social Media Channels

This course teaches you how to choose the appropriate social media channels for your business online.

• Path
• Duration 11m
• Rating 5.0
• Beginner
• Credential

Map the Customer Journey

This course teaches you about the customer journey and how it applies to your business online.

• Path
• Duration 8m
• Rating 5.0
• Beginner
• Credential

Create ads from your Instagram account

Learn how to use Instagram to create ads for your business.

• Duration 5m
• Rating 4.8
• Beginner

Understand the Social Media Landscape

This lesson teaches you how to identify your target audience for your social media channel.

• Duration 5m
• Rating 4.7
• Beginner

Map Your Customers' Journey

Learn how to apply the customer journey to your business online.

• Duration 5m
• Rating 5.0
• Beginner

Attract an Audience on Social Media Overview

This overview outlines ways to attract your ideal audience online.

• Duration 13m
• Rating 4.4
• Beginner