Ad agencies Meta Conversions API: benefits and setup across clients
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Meta Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions API is and how the Conversions API Gateway for multiple accounts can be helpful for agencies. Participants will see a high-level overview of how to implement the Conversions API Gateway for multiple accounts through Google Cloud Platform and Amazon Web Services. In addition, there will be a detailed walk-through on how to implement through the partner solution, Stape.
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