Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables...
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This is the final of four sessions designed to help learners prepare for the Facebook Certified Marketing Science Professional exam....
The List <> Facebook Elevate Webinar Series: Whitney Headen, CEO, 19th & Park in conversation with Shannon Jones, Co-Founder, verb. // Entrepreneurship carries a plethora of lessons for workers of all skill sets and levels. However, The List members, Whitney...
In this lesson, students will be prepared to use creative best practices and measure the success to social impact campaigns.
In this lesson, students will review how to use Facebook tools to build community, amplify your business’s message and participate in actions that serve causes that are important to people.
In this lesson, students will review how to achieve meaningful change through business and what steps they can take to make a social impact.
Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...
People around the world are motivated to achieve meaningful change for society through social good. Businesses and brands can also make social good a priority and help create a better future for their customers, their businesses and the world....
To adapt to the Apple iOS 14 policy requirements, Facebook and other platforms must use new frameworks that limit, aggregate and delay event reporting. In this course, you’ll learn how these changes may impact your access to data used for...
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
Learn more about data usage and collection in the ads ecosystem. Learn more about data usage and collection in the ads ecosystem.
You will learn how to take data, insights and measurement to make informed marketing recommendations with these Marketing Science courses. The lessons are organized around topics that can be applied for Data Scientists, Marketing Scientists, Quantitative Researchers, or Data Analysts...
Meta certification recognizes advanced level proficiency with Meta's family of apps and services.
In this course, you'll learn about the evolution of ads, how businesses can adjust to the evolution of ads, create more reliable connections with Conversions API and decide what information to share.
Learn how to drive transactions by removing friction throughout every stage of the customer journey- from discovery, to purchase, and post-purchase
Are you studying for the Digital Marketing Associate Certification, but need some extra help? Or perhaps, would prefer a live virtual experience while studying with a group of peers? This one-day workshop will deepen your knowledge around the Advertising...
Certification Prep offers instructor-led training sessions designed to provide guidance on how Facebook can fit into your media plan, while also detailing advanced campaign optimization strategies. This includes tactics for utilizing data to increase performance, measuring the impact of ad...
This lesson explores the value of having a business presence on social media. You will learn how to create a customer persona that attracts a quality audience on Facebook and Instagram. You will also learn how to define a...
This lesson explores the differences between Core, Custom and Lookalike Audiences, and when each is most appropriate based on the ad objective. You will learn where different ad placements appear across Facebook apps and technologies. The value proposition and...
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
This lesson helps students develop an understanding of ad performance using the reporting tools in Ads Manager. They will also learn how to analyze ad results based on success metrics along the customer journey.This video is suitable for entry-level...
This lesson helps you identify tactics to build relationships with their audience on Facebook and Instagram through organic engagement. You will also learn how to measure awareness and audience engagement.This video is suitable for entry-level learners, including job seekers...
This lesson helps you understand the importance of sharing engaging visual content on social media, and offers tips for developing it. You will also learn the difference between brand voice and tone, and best practices for developing written content...
