Build a holistic measurement approach
In this course, you will learn how to create a measurement portfolio that includes the right tools and solutions to answer key business questions.
All Activities
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Get started with Meta Conversions API
Learn the purpose and benefits of the Meta Conversions API and how to select an integration option and implementation approach for an advertiser.
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Measure the Incremental Impact of Your Marketing With GeoLift
Learn how to use aggregated data to measure the impact of your marketing by geography with the GeoLift solution.
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How targeting affects campaign performance
This lesson explores how targeting can afffect the performance of your campaign and how Meta targeting tools can guide your creative strategy.
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Optimize campaign performance with A/B Testing and Conversion Lift
Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...
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Creative brief development
Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...
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Optimize Meta Conversions API
To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize the configuration of the Conversions...
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Dry Run for Career Tips and Networking Event
Join us for a training and networking event with Meta and Meta hiring partners. In this event, certified job seekers will be equipped with the knowledge and tools to build and distinguish their resume and LinkedIn presence to attract employers....
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Go Live on Instagram
This course teaches you how to Instagram Live for your business.
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Sempurnakan strategi iklan Anda dengan Platform WhatsApp Business
Kursus ini akan membimbing Anda untuk memanfaatkan Platform WhatsApp Business guna meningkatkan strategi berkirim pesan bisnis, berkolaborasi dengan Mitra Layanan Pesan Bisnis untuk onboarding, menyiapkan dan mengoptimalkan iklan kampanye klik ke WhatsApp, serta mengukur keberhasilan strategi Anda dengan indikator kinerja...
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Community News Project Bootcamp
Grow your social media knowledge around Facebook and Instagram with our week-long Bootcamp for the Community News Project. The sessions will equip you with the knowledge and know-how to use our tools successfully to aid news-gathering, creation and promotion of...
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Ad Delivery Optimization: Learning Phase
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
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Online Fundraising With Facebook
Learn how your nonprofit can use Facebook tools to create a fundraiser or amplify fundraising efforts.
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Integrating data sources into your ad strategy
Learn how to use the Meta Pixel, Conversions API and Facebook SDK to deliver relevant ads while protecting customer privacy.
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Create a plan for your business
Tell us what you want to achieve for your business so we can build you a customised home page.
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