This training begins with an overview of what an omnichannel marketing strategy is, the value of connecting omnichannel data, specifically offline events. We then go into how to share offline events with the Conversions API and review implementation options. We...
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...
Learn how to drive transactions by removing friction throughout every stage of the customer journey from discovery, to purchase and post-purchase.
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.
In this training, you will learn the five best practices for maximizing performance of direct response campaigns across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log...
In this course, you'll learn the features of Business Manager and how to set up an account.
Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
In this course, we explore the fundamentals of catalogs on Meta technologies.
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
Learn how the Messenger API works and the entry points you can use to connect with existing and potential customers.
Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.
In this training, you will learn how the AI tools within Meta Advantage can be used to improve campaign performance. This training provides an overview and use case for each tool, so you can determine which tools would be best...
In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.
Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.
Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.
Learn how to monetize your app with in-app ads, control which ads appear in your app and advertise to grow your audience.
